Bill has served the families of Trinity County and Shasta County since 1992.  During this time he has developed close relationships within these communities as he has served them as a Funeral Director.  Recognizing the need for a simple, low cost cremation service in the Redding area, Bill founded Cremation Simplicity in December of 2012.  It his firm belief that many people in the Redding area prefer a simple and straight forward approach to their death care needs, while maintaining professionalism in a caring atmosphere.  It is his desire to ease the  burden that the loss of a loved one can bring and to offer many years of experience and assurance to each family he serves.